change gears

Translations
сменить тактику
In order to improve sales, the company had to change gears.
Чтобы улучшить продажи, компании пришлось сменить тактику.
Definitions
To shift from one activity, approach, or state to another, often implying a change in focus, pace, or method; originally refers to changing the gears in a vehicle to adjust speed or power.